Direct-booking websites for small hotels, B&Bs, guest houses & Airbnb hosts
Take your bookings back from Booking.com
Every guest who books through Booking.com, Airbnb, or Expedia costs you 15 to 18% in commission, and the OTA keeps the guest data, not you. We build fast direct-booking websites that turn those guests into repeat bookings you own outright. You keep the margin, the guest relationship, and the data. Sites from £500.
Sites from £500
Direct-booking sites for Airbnb hosts and small properties.
You own your data
Your domain, your guest list, your bookings. Not the OTA’s.
No OTA commission
Every direct booking skips the 15 to 18% middleman cut.
Vendor-agnostic
Connect any booking tool. We take no reseller commission.
Who this is for
Built for smaller properties, not 200-room chains.
Airbnb and short-let hosts, B&Bs, guest houses, small independent hotels, and places with a few rooms above a great restaurant. If the OTAs are eating your margin, you are in the right place.
Airbnb & short lets
Single listings and short-term rentals. Stop paying Airbnb’s host and guest fees on repeat guests. A direct-booking site from £500.
B&Bs & guest houses
5 to 15 rooms. Availability calendar, direct booking or Little Hotelier, package builder. Growth band from £1,500.
Small & boutique hotels
Independent hotels up to around 50 rooms. Bespoke design, full booking engine, direct-booking CRO. Pro band from £3,500.
Spa & wellness stays
Retreats and small wellness properties. Treatment and package builder, waiver forms, direct booking. From £1,500.
Restaurants & pubs with rooms
A few rooms above a great kitchen. One site for the table booking, the rooms, and the story. From £1,500.
Not sure where you fit?
If you take bookings and you are tired of handing the OTAs a cut of each one, we can help. Tell us about the property.
What ships with every build
Bespoke design, booking engine integration, and direct-booking tracking.
Every build ships hospitality-fluent. These six are in the scope of every band, from Independent to Group.
Bespoke design system
Photography-led design tuned to the property. Not a template.
Booking engine integration
Cloudbeds, SiteMinder, Mews, Little Hotelier, WebRezPro, RoomRaccoon, Guestline.
Rate calendar UX
Seasonal calendars that don’t fight the guest picking dates.
Package builder
Room + F&B + spa bundles the property can edit without a developer.
GA4 + booking funnel tracking
Custom events on room view, rate select, guest details, confirmation.
Mobile-first performance
Core Web Vitals pass on 4G mobile. LCP under 2.5s, INP under 200ms.
Booking engines we integrate with
Vendor-agnostic. No commission on your choice.
We integrate with most major booking engines. If your property is on a vendor not listed here, we’ll work with it or tell you why we wouldn’t.
Or your existing vendor. Opera and enterprise stacks scoped separately.
Pricing, up front
Direct-booking sites from £500. Every quote in writing.
Built for smaller properties: Airbnb and short-let hosts, B&Bs, guest houses, and small independent hotels. No mandatory retainer. You own the site, the domain, and every guest record from day one.
Starter
Airbnb hosts & single lets
from £500
- 3 to 5 page direct-booking website
- One property or listing
- Direct enquiry + booking (connect your existing tool, or a simple availability and deposit request)
- Mobile-first, fast, on your own domain
- Basic on-page SEO + Google setup
- You own the site, the guest data, and every booking
2 to 3 week build. Fixed price if you meet the Starter criteria.
Growth
B&Bs & guest houses
from £1,500
- 6 to 12 page semi-custom website
- Multiple room or rate types + availability calendar
- Booking engine integration (Little Hotelier, Cloudbeds, and others) or direct booking
- Package and extras builder
- GA4 + booking event tracking
- 3 months support included
3 to 5 week build.
Pro
Small independent hotels
from £3,500
- Fully bespoke design system
- Full booking engine integration + direct-booking CRO
- Seasonal rates, multi-room, package builder
- GA4 + GTM booking funnel tracking
- On-page hotel SEO at launch
- 6 months support included
6 to 10 week build.
Larger or multi-property build? We still do those, scoped after a discovery call. But this shop is built for smaller properties that want off the OTAs, not 200-room chains.
How we work
Discovery to launch, in five steps.
01
Discovery call
30 minutes on your channel mix, booking engine, and target direct-share uplift.
02
Written proposal
Preliminary proposal against a band, in writing, within one working day.
03
Design proof
Design system + booking engine wireframe, two rounds of revisions.
04
Build + integration
Bespoke build, booking engine integration, GA4 funnel tracking wired.
05
Launch + support
3 to 12 months of support plan included, then optional monthly.
What we don’t sell
We build websites. We integrate booking engines. We optimize for direct bookings.
We don’t sell an ongoing SEO retainer, we don’t manage Google Hotel Ads, and we don’t run your metasearch. Our sister brand Marketing The Change handles those when clients grow into them. Same operator, different jobs.
- Ongoing hotel SEO retainer (MTC)
- Metasearch bidding, Trivago and Kayak (MTC)
- Google Hotel Ads campaigns (MTC)
- Paid social for hospitality (MTC)
- Hospitality email marketing beyond transactional (MTC)
The commission math
A direct-booking site pays for itself in weeks, not years.
Here is the arithmetic every host and small hotelier already feels every time a payout lands short. The OTAs are useful for being found. They are expensive for guests who already know you.
15 to 18%
Typical OTA commission on every booking. On a £120 room that is £18 to £22 gone per night, before Airbnb’s guest-side fees inflate your price too.
£2k to £8k
What a property doing 15 to 30 bookings a month hands the OTAs every year. Your whole website costs less than a single quarter of that.
6 to 10 stays
Roughly what it takes for a £500 Starter site to pay for itself in saved commission. Every direct booking after that is margin you keep.
Keep the OTAs for discovery. Win the repeat guest, the direct booker, and the word-of-mouth referral onto a site you own. That is the whole job.
Recent hotel builds
Real properties. Real booking engines.
Direct-share uplift where the property is happy to share the number.
Boutique · Cloudbeds · Boutique band
Boutique property, 22 rooms
Direct share moved from 34% to 48% in the first eight months.
Resort · Mews · Resort band
Destination resort, spa-led
Package attach rate on the booking engine up 3x in season one.
B&B · Little Hotelier · Independent band
Countryside B&B, 8 rooms
Booking.com share held; direct share moved from 22% to 39%.
What hoteliers say
Real GMs. Real properties.
First hospitality shop that started the conversation with our channel mix instead of a brand deck.
Real name
General Manager · Real property · Boutique hotel, 32 rooms
They told us Cloudbeds wasn’t right for our group workflow. Cost them the sale that week, kept us as clients for the next three years.
Real name
Marketing Director · Real group · 12-property regional chain
Priced in bands, quoted in writing, launched on the day they said. Support plan is £350 a month and everything works.
Real name
Owner · Real property · Countryside inn, 12 rooms
Talk to us
Request a proposal.
Fill in the form and we’ll reply within one working day with a preliminary proposal against a band. No hard sell. First discovery call is 30 minutes, on the house.