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Airbnb & short lets
Direct-booking websites for Airbnb & short-term rental hosts
Every repeat guest who rebooks through Airbnb costs you the host fee, and Airbnb keeps their email, not you. We build you a fast direct-booking website on your own domain, so past guests book with you directly and you keep the lot. From £500.
The commission math
A direct-booking site pays for itself in weeks, not years.
Here is the arithmetic every host and small hotelier already feels every time a payout lands short. The OTAs are useful for being found. They are expensive for guests who already know you.
15 to 18%
Typical OTA commission on every booking. On a £120 room that is £18 to £22 gone per night, before Airbnb’s guest-side fees inflate your price too.
£2k to £8k
What a property doing 15 to 30 bookings a month hands the OTAs every year. Your whole website costs less than a single quarter of that.
6 to 10 stays
Roughly what it takes for a £500 Starter site to pay for itself in saved commission. Every direct booking after that is margin you keep.
Keep the OTAs for discovery. Win the repeat guest, the direct booker, and the word-of-mouth referral onto a site you own. That is the whole job.
What ships
What an Airbnb direct-booking site actually needs
A listing is rented space on someone else’s platform. A direct site is an asset you own. Here is what we build into it.
- Your own domain and brand, not an airbnb.com/rooms/… URL
- Live availability, synced from your channel manager or calendar
- Direct booking with a card deposit, or a fast enquiry-to-booking flow
- Guest data capture, so you can email past guests offers and win the rebooking
- Real photography and a real story, not a listing template
- Local guide and area pages that rank on Google and pull in new direct guests
- Mobile-first and fast, because most short-let bookings start on a phone
How we work
Discovery to launch, in five steps.
01
Discovery call
30 minutes on your channel mix, booking engine, and target direct-share uplift.
02
Written proposal
Preliminary proposal against a band, in writing, within one working day.
03
Design proof
Design system + booking engine wireframe, two rounds of revisions.
04
Build + integration
Bespoke build, booking engine integration, GA4 funnel tracking wired.
05
Launch + support
3 to 12 months of support plan included, then optional monthly.
Pricing, up front
Direct-booking sites from £500. Every quote in writing.
Built for smaller properties: Airbnb and short-let hosts, B&Bs, guest houses, and small independent hotels. No mandatory retainer. You own the site, the domain, and every guest record from day one.
Starter
Airbnb hosts & single lets
from £500
- 3 to 5 page direct-booking website
- One property or listing
- Direct enquiry + booking (connect your existing tool, or a simple availability and deposit request)
- Mobile-first, fast, on your own domain
- Basic on-page SEO + Google setup
- You own the site, the guest data, and every booking
2 to 3 week build. Fixed price if you meet the Starter criteria.
Growth
B&Bs & guest houses
from £1,500
- 6 to 12 page semi-custom website
- Multiple room or rate types + availability calendar
- Booking engine integration (Little Hotelier, Cloudbeds, and others) or direct booking
- Package and extras builder
- GA4 + booking event tracking
- 3 months support included
3 to 5 week build.
Pro
Small independent hotels
from £3,500
- Fully bespoke design system
- Full booking engine integration + direct-booking CRO
- Seasonal rates, multi-room, package builder
- GA4 + GTM booking funnel tracking
- On-page hotel SEO at launch
- 6 months support included
6 to 10 week build.
Larger or multi-property build? We still do those, scoped after a discovery call. But this shop is built for smaller properties that want off the OTAs, not 200-room chains.
Straight answers
The questions every host asks us
You do not have to quit Airbnb to have a direct site. Most hosts run both, and simply stop paying commission on the guests who already know them.
- Do I have to leave Airbnb? No. Keep it for discovery. The site wins the repeat and word-of-mouth bookings you are currently paying commission on.
- Can it sync my calendar? Yes. We connect your channel manager or iCal so availability stays in one place and you never double-book.
- How do guests pay? Card deposit or full payment through a booking tool, or a deposit-request flow if you prefer to keep it simple.
- Is £500 really all it costs? For a single listing that meets the Starter criteria, yes. We tell you before we start, in writing.
Talk to us about your hotel website.
Reply within one working day. Preliminary proposal in writing. Discovery call is 30 minutes, no hard sell.