Vendor-agnostic. Revenue-honest.
Service headline goes here.
Two sentence lede. Names the band and the vendor. Doesn’t oversell. Hospitality vocabulary in the first 200 words.
18 years on the domain
Hospitality shop under this name since 2008.
Hospitality only
Every page speaks direct-vs-OTA, RevPAR, ADR.
Vendor-agnostic
No commission on your booking engine choice.
Support plan optional
£150 to £800 per property, cancel any time.
What boutique hotel websites need.
A 32-room boutique in the Cotswolds and a 22-room boutique in Sonoma have different atmospheres but the same website checklist. Photography-led design, real room type storytelling, a rate calendar that respects seasonality, and a booking engine that actually converts.
- Photography-led design system with editorial page templates
- Room type storytelling (not just a specs table)
- Seasonal rate calendar UX with visible availability
- Package builder (weekend escape, spa and stay, tasting menu bundle)
- Spa, dining, activities modules where applicable
- Mobile-first performance (Core Web Vitals pass on 4G)
- Multi-language optional for international feeders
- LodgingBusiness schema + GBP direct-booking link
Which band fits
Most boutiques land on the Boutique band, £12,000, 8 to 12 week build. If you’re a boutique within a small group (say 5 sister properties under one brand), Group band £25,000 with shared brand and property sub-sites is usually the right shape.
Common integrations for boutiques
Cloudbeds is right for boutiques under 100 rooms wanting an all-in-one PMS + booking engine. Mews handles group workflows and modern check-in flows better if that matters. RoomRaccoon works well for European boutiques with strong metasearch dependency. We build on all three regularly.
Pricing bands, up front
The bands. Every proposal in writing.
Hotel builds vary by room count, integration complexity, and multi-property scope. We quote in bands rather than fixed packs, with the scope itemised.
Independent
B&Bs and small inns
from £6,000
- 8-15 page hospitality site
- Single booking engine integration
- 2 room types, rate calendar
- GA4 + booking event tracking
- 3 months support plan included
6-10 week build
Boutique
Independent hotels 15-50 rooms
from £12,000
- 15-30 page hospitality site
- Custom design system
- Full booking engine + package builder
- GA4 + GTM + funnel event tracking
- 6 months support plan included
8-12 week build
Resort
Destination properties
from £15,000
- Seasonal rate calendar
- Spa, dining, activities modules
- Editorial photography-led pages
- Multi-language optional
- 6 months support plan included
10-14 week build
Group
Small chains, 5-30 properties
from £25,000
- Shared brand + property sub-sites
- Cross-property search + rate mgmt
- Multi-language, GDS-adjacent
- PMS/CRS integration
- 12 months support plan included
14-20 week build
Recent hotel builds
Real properties. Real booking engines.
Direct-share uplift where the property is happy to share the number.
Boutique · Cloudbeds · Boutique band
Boutique property, 22 rooms
Direct share moved from 34% to 48% in the first eight months.
Resort · Mews · Resort band
Destination resort, spa-led
Package attach rate on the booking engine up 3x in season one.
B&B · Little Hotelier · Independent band
Countryside B&B, 8 rooms
Booking.com share held; direct share moved from 22% to 39%.
FAQs
Common questions.
Is WordPress the right stack for a hotel?
For 90% of independent hotels, boutique properties, B&Bs, and small groups, yes. WordPress with Elementor gives your marketing coordinator control without needing a developer. Enterprise groups on Opera or custom PMS/CRS stacks get scoped separately.
Can you integrate our existing booking engine?
Almost certainly. Cloudbeds, SiteMinder, Mews, Little Hotelier, WebRezPro, RoomRaccoon, and Guestline are the majors we ship regularly. If you’re on something more unusual, tell us on the discovery call and we’ll say honestly whether it’s viable.
Do you take a commission on our booking engine choice?
No. Vendor-agnostic is the whole point. We don’t take reseller commission from any booking engine, PMS, or CRS. If your existing engine is wrong for the property, we’ll say so.
What direct-share uplift can we realistically expect?
For independent hotels, bespoke web + integration + on-page CRO typically shifts direct share from around 35% to around 50% in year one. This is the honest number. It is not OTA replacement.
Do we have to take the support plan?
No. The support plan is optional and cancel any time. £150 per property per month for Independent, £350 for Boutique, £800 for Group. Backups, updates, uptime, booking engine health, monthly analytics readout.
What about ongoing hotel SEO?
On-page hotel SEO ships at launch with every build. Ongoing SEO retainer goes to our sister brand Marketing The Change. Different job, different specialist.
Do you own our site after launch?
You do. IP transfers on final payment. If you want to move host later, we’ll help you migrate at no extra cost within the first 12 months.
Talk to us about your hotel website.
Reply within one working day. Preliminary proposal in writing. Discovery call is 30 minutes, no hard sell.