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Property type
Websites for boutique and luxury hotels
Bespoke websites for boutique and luxury hotels. Photography-led design, booking engine integration, package builder. Boutique band from £12,000. 8 to 12 weeks.
Sites from £500
Direct-booking sites for Airbnb hosts and small properties.
You own your data
Your domain, your guest list, your bookings. Not the OTA’s.
No OTA commission
Every direct booking skips the 15 to 18% middleman cut.
Vendor-agnostic
Connect any booking tool. We take no reseller commission.
What boutique hotel websites need.
A 32-room boutique in the Cotswolds and a 22-room boutique in Sonoma have different atmospheres but the same website checklist. Photography-led design, real room type storytelling, a rate calendar that respects seasonality, and a booking engine that actually converts.
- Photography-led design system with editorial page templates
- Room type storytelling (not just a specs table)
- Seasonal rate calendar UX with visible availability
- Package builder (weekend escape, spa and stay, tasting menu bundle)
- Spa, dining, activities modules where applicable
- Mobile-first performance (Core Web Vitals pass on 4G)
- Multi-language optional for international feeders
- LodgingBusiness schema + GBP direct-booking link
Which band fits
Most boutiques land on the Boutique band, £12,000, 8 to 12 week build. If you’re a boutique within a small group (say 5 sister properties under one brand), Group band £25,000 with shared brand and property sub-sites is usually the right shape.
Common integrations for boutiques
Cloudbeds is right for boutiques under 100 rooms wanting an all-in-one PMS + booking engine. Mews handles group workflows and modern check-in flows better if that matters. RoomRaccoon works well for European boutiques with strong metasearch dependency. We build on all three regularly.
Pricing, up front
Direct-booking sites from £500. Every quote in writing.
Built for smaller properties: Airbnb and short-let hosts, B&Bs, guest houses, and small independent hotels. No mandatory retainer. You own the site, the domain, and every guest record from day one.
Starter
Airbnb hosts & single lets
from £500
- 3 to 5 page direct-booking website
- One property or listing
- Direct enquiry + booking (connect your existing tool, or a simple availability and deposit request)
- Mobile-first, fast, on your own domain
- Basic on-page SEO + Google setup
- You own the site, the guest data, and every booking
2 to 3 week build. Fixed price if you meet the Starter criteria.
Growth
B&Bs & guest houses
from £1,500
- 6 to 12 page semi-custom website
- Multiple room or rate types + availability calendar
- Booking engine integration (Little Hotelier, Cloudbeds, and others) or direct booking
- Package and extras builder
- GA4 + booking event tracking
- 3 months support included
3 to 5 week build.
Pro
Small independent hotels
from £3,500
- Fully bespoke design system
- Full booking engine integration + direct-booking CRO
- Seasonal rates, multi-room, package builder
- GA4 + GTM booking funnel tracking
- On-page hotel SEO at launch
- 6 months support included
6 to 10 week build.
Larger or multi-property build? We still do those, scoped after a discovery call. But this shop is built for smaller properties that want off the OTAs, not 200-room chains.
Recent hotel builds
Real properties. Real booking engines.
Direct-share uplift where the property is happy to share the number.
Boutique · Cloudbeds · Boutique band
Boutique property, 22 rooms
Direct share moved from 34% to 48% in the first eight months.
Resort · Mews · Resort band
Destination resort, spa-led
Package attach rate on the booking engine up 3x in season one.
B&B · Little Hotelier · Independent band
Countryside B&B, 8 rooms
Booking.com share held; direct share moved from 22% to 39%.
FAQs
Common questions.
Is WordPress the right stack for a hotel?
For 90% of independent hotels, boutique properties, B&Bs, and small groups, yes. WordPress with Elementor gives your marketing coordinator control without needing a developer. Enterprise groups on Opera or custom PMS/CRS stacks get scoped separately.
Can you integrate our existing booking engine?
Almost certainly. Cloudbeds, SiteMinder, Mews, Little Hotelier, WebRezPro, RoomRaccoon, and Guestline are the majors we ship regularly. If you’re on something more unusual, tell us on the discovery call and we’ll say honestly whether it’s viable.
Do you take a commission on our booking engine choice?
No. Vendor-agnostic is the whole point. We don’t take reseller commission from any booking engine, PMS, or CRS. If your existing engine is wrong for the property, we’ll say so.
What direct-share uplift can we realistically expect?
For independent hotels, bespoke web + integration + on-page CRO typically shifts direct share from around 35% to around 50% in year one. This is the honest number. It is not OTA replacement.
Do we have to take the support plan?
No. The support plan is optional and cancel any time. £150 per property per month for Independent, £350 for Boutique, £800 for Group. Backups, updates, uptime, booking engine health, monthly analytics readout.
What about ongoing hotel SEO?
On-page hotel SEO ships at launch with every build. Ongoing SEO retainer goes to our sister brand Marketing The Change. Different job, different specialist.
Do you own our site after launch?
You do. IP transfers on final payment. If you want to move host later, we’ll help you migrate at no extra cost within the first 12 months.
Talk to us about your hotel website.
Reply within one working day. Preliminary proposal in writing. Discovery call is 30 minutes, no hard sell.