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Websites for spa and wellness properties
Websites for spa hotels, destination wellness, and retreat lodges. Treatment package builder, practitioner inventory, editorial photography. From £12,000.
Sites from £500
Direct-booking sites for Airbnb hosts and small properties.
You own your data
Your domain, your guest list, your bookings. Not the OTA’s.
No OTA commission
Every direct booking skips the 15 to 18% middleman cut.
Vendor-agnostic
Connect any booking tool. We take no reseller commission.
Websites for spa and wellness properties.
Destination spa hotels, wellness retreats, thermal properties, and spa-lodge estates. The booking flow is different: room + treatment schedule + practitioner + retreat programme all attach to the same reservation. Treating a spa property like a standard hotel website is why so many of them leak revenue at the F&B and treatment upsell stage.
What spa and wellness websites need
- Treatment package builder that lets guests pick a stay, then attach specific treatments, retreat days, or wellness programmes to the reservation. Not a downloadable menu PDF. Live inventory, live availability, live pricing.
- Practitioner + treatment inventory tied to your booking engine. Cloudbeds and Mews both handle this with add-on modules; older PMS setups need a workaround via the widget SDK or a light custom middleware.
- Editorial photography of treatment spaces, not stock imagery of hands on shoulders. Wellness guests read the site editorially and buy on atmosphere, so the visual system does heavy lifting.
- Retreat programme templates with multi-day itineraries, arrival flow, dietary and preparation notes, and package pricing that respects seasonality and length-of-stay minimums.
Which band fits
Boutique band, £12,000, 8 to 12 week build, for a single wellness property under 30 rooms. Resort band, £15,000, 10 to 14 weeks, for destination wellness resorts with F&B, activities, and multiple treatment spaces. Group band, £25,000, for wellness groups (3+ properties).
Sister brands, one operator
Ongoing hotel SEO retainer, metasearch bidding, Google Hotel Ads, paid social, and hospitality email marketing go to our sister brand Marketing The Change. Non-hospitality builds (a friend running a plumbing shop, a solicitor’s site) go to our sister brand Liverpool Web Designers, build-only, no retainer. Same operator behind all three shops. Different jobs, different specialists.
Pricing, up front
Direct-booking sites from £500. Every quote in writing.
Built for smaller properties: Airbnb and short-let hosts, B&Bs, guest houses, and small independent hotels. No mandatory retainer. You own the site, the domain, and every guest record from day one.
Starter
Airbnb hosts & single lets
from £500
- 3 to 5 page direct-booking website
- One property or listing
- Direct enquiry + booking (connect your existing tool, or a simple availability and deposit request)
- Mobile-first, fast, on your own domain
- Basic on-page SEO + Google setup
- You own the site, the guest data, and every booking
2 to 3 week build. Fixed price if you meet the Starter criteria.
Growth
B&Bs & guest houses
from £1,500
- 6 to 12 page semi-custom website
- Multiple room or rate types + availability calendar
- Booking engine integration (Little Hotelier, Cloudbeds, and others) or direct booking
- Package and extras builder
- GA4 + booking event tracking
- 3 months support included
3 to 5 week build.
Pro
Small independent hotels
from £3,500
- Fully bespoke design system
- Full booking engine integration + direct-booking CRO
- Seasonal rates, multi-room, package builder
- GA4 + GTM booking funnel tracking
- On-page hotel SEO at launch
- 6 months support included
6 to 10 week build.
Larger or multi-property build? We still do those, scoped after a discovery call. But this shop is built for smaller properties that want off the OTAs, not 200-room chains.
Talk to us about your hotel website.
Reply within one working day. Preliminary proposal in writing. Discovery call is 30 minutes, no hard sell.