Vendor-agnostic. Revenue-honest.
Service headline goes here.
Two sentence lede. Names the band and the vendor. Doesn’t oversell. Hospitality vocabulary in the first 200 words.
18 years on the domain
Hospitality shop under this name since 2008.
Hospitality only
Every page speaks direct-vs-OTA, RevPAR, ADR.
Vendor-agnostic
No commission on your booking engine choice.
Support plan optional
£150 to £800 per property, cancel any time.
Hotel SEO shipped at launch. Not sold as a retainer.
Every build ships with the on-page hotel SEO groundwork done: LodgingBusiness schema, Rank Math configured against the room-type templates, Google Business Profile linked with the direct-booking button live, sitemap in GSC on the launch checklist. That’s what a hotel needs at launch. Ongoing SEO retainer is a different job, and it goes to our sister brand.
Included on every build
- LodgingBusiness + FAQPage schema across property, room-type, package, and offer pages. Validates in Google Rich Results Test on the launch checklist. Included in the band.
- Rank Math configured against property pages, room-type templates, blog cornerstone, and the direct-booking CTA. Title tag patterns, canonical rules, robots meta, OG image slots. Included in the band.
- Google Business Profile setup + direct-booking button linkage so metasearch and the map-pack surface push guests to your site, not to Booking.com. GBP is where independent hotels leak most of their direct share. Included in the band.
- On-page keyword targeting against a starter list (property name + location, room type + location, boutique hotel + city, spa hotel + region) with room to expand. Cornerstone blog brief written. Included in the band.
Price bands include this work
Independent band from £6,000. Boutique from £12,000. Group from £25,000. Resort from £15,000. The SEO at launch is not a bolt-on and not a line item on the invoice. It ships with the build because a hotel website without proper schema and a proper GBP link is a leak, not a launch.
Ongoing hotel SEO goes to MTC
Monthly hotel SEO retainer, content programme, technical audits, backlink work, and reporting all go to our sister brand Marketing The Change. Typical retainer £1,500-£4,000 per month per property. If you want build-only with no hospitality vertical (a separate brand, a friend’s business), that goes to Liverpool Web Designers.
Sister brands, one operator
Ongoing hotel SEO retainer, metasearch bidding, Google Hotel Ads, paid social, and hospitality email marketing go to our sister brand Marketing The Change. Non-hospitality builds (a friend running a plumbing shop, a solicitor’s site) go to our sister brand Liverpool Web Designers, build-only, no retainer. Same operator behind all three shops. Different jobs, different specialists.
FAQs
Common questions.
Is WordPress the right stack for a hotel?
For 90% of independent hotels, boutique properties, B&Bs, and small groups, yes. WordPress with Elementor gives your marketing coordinator control without needing a developer. Enterprise groups on Opera or custom PMS/CRS stacks get scoped separately.
Can you integrate our existing booking engine?
Almost certainly. Cloudbeds, SiteMinder, Mews, Little Hotelier, WebRezPro, RoomRaccoon, and Guestline are the majors we ship regularly. If you’re on something more unusual, tell us on the discovery call and we’ll say honestly whether it’s viable.
Do you take a commission on our booking engine choice?
No. Vendor-agnostic is the whole point. We don’t take reseller commission from any booking engine, PMS, or CRS. If your existing engine is wrong for the property, we’ll say so.
What direct-share uplift can we realistically expect?
For independent hotels, bespoke web + integration + on-page CRO typically shifts direct share from around 35% to around 50% in year one. This is the honest number. It is not OTA replacement.
Do we have to take the support plan?
No. The support plan is optional and cancel any time. £150 per property per month for Independent, £350 for Boutique, £800 for Group. Backups, updates, uptime, booking engine health, monthly analytics readout.
What about ongoing hotel SEO?
On-page hotel SEO ships at launch with every build. Ongoing SEO retainer goes to our sister brand Marketing The Change. Different job, different specialist.
Do you own our site after launch?
You do. IP transfers on final payment. If you want to move host later, we’ll help you migrate at no extra cost within the first 12 months.
Talk to us about your hotel website.
Reply within one working day. Preliminary proposal in writing. Discovery call is 30 minutes, no hard sell.