Home · Pricing bands. Every quote in writing.
Pricing
Pricing bands. Every quote in writing.
Pricing bands for hospitality web design: Independent from £6,000, Boutique from £12,000, Group from £25,000, Resort from £15,000. Support plan optional.
Sites from £500
Direct-booking sites for Airbnb hosts and small properties.
You own your data
Your domain, your guest list, your bookings. Not the OTA’s.
No OTA commission
Every direct booking skips the 15 to 18% middleman cut.
Vendor-agnostic
Connect any booking tool. We take no reseller commission.
Hotel builds vary by room count, integration complexity, and multi-property scope. So we quote in bands rather than fixed packs. Every proposal is written against a band with the actual scope itemised, before you pay a deposit.
Pricing, up front
Direct-booking sites from £500. Every quote in writing.
Built for smaller properties: Airbnb and short-let hosts, B&Bs, guest houses, and small independent hotels. No mandatory retainer. You own the site, the domain, and every guest record from day one.
Starter
Airbnb hosts & single lets
from £500
- 3 to 5 page direct-booking website
- One property or listing
- Direct enquiry + booking (connect your existing tool, or a simple availability and deposit request)
- Mobile-first, fast, on your own domain
- Basic on-page SEO + Google setup
- You own the site, the guest data, and every booking
2 to 3 week build. Fixed price if you meet the Starter criteria.
Growth
B&Bs & guest houses
from £1,500
- 6 to 12 page semi-custom website
- Multiple room or rate types + availability calendar
- Booking engine integration (Little Hotelier, Cloudbeds, and others) or direct booking
- Package and extras builder
- GA4 + booking event tracking
- 3 months support included
3 to 5 week build.
Pro
Small independent hotels
from £3,500
- Fully bespoke design system
- Full booking engine integration + direct-booking CRO
- Seasonal rates, multi-room, package builder
- GA4 + GTM booking funnel tracking
- On-page hotel SEO at launch
- 6 months support included
6 to 10 week build.
Larger or multi-property build? We still do those, scoped after a discovery call. But this shop is built for smaller properties that want off the OTAs, not 200-room chains.
The commission math
A direct-booking site pays for itself in weeks, not years.
Here is the arithmetic every host and small hotelier already feels every time a payout lands short. The OTAs are useful for being found. They are expensive for guests who already know you.
15 to 18%
Typical OTA commission on every booking. On a £120 room that is £18 to £22 gone per night, before Airbnb’s guest-side fees inflate your price too.
£2k to £8k
What a property doing 15 to 30 bookings a month hands the OTAs every year. Your whole website costs less than a single quarter of that.
6 to 10 stays
Roughly what it takes for a £500 Starter site to pay for itself in saved commission. Every direct booking after that is margin you keep.
Keep the OTAs for discovery. Win the repeat guest, the direct booker, and the word-of-mouth referral onto a site you own. That is the whole job.
Support plan tiers.
Optional per-property monthly plan. Backups, updates, uptime monitoring, booking engine health checks, monthly analytics readout with direct-vs-OTA mix, rate calendar edits, small content edits. Cancel any time.
- Independent £150 per property per month (4 rate calendar edits included)
- Boutique £350 per property per month (12 rate calendar edits included)
- Group £800 per property per month (unlimited edits, monthly executive readout)
Branding + photography add-ons
- Hotel branding system: £3,000 to £8,000
- Property photography: £1,500 to £5,000 per day
- Copywriting: £150 per page
- Drone footage: £950 per day
What’s NOT included in any band
Ongoing hotel SEO retainer, metasearch bidding, Google Hotel Ads, paid social for hospitality, and hospitality email marketing beyond transactional all go to our sister brand Marketing The Change.
Bespoke enterprise
Groups over 30 properties or unusual PMS/CRS stacks (Opera, Guestline enterprise, custom in-house) are scoped separately. Typical enterprise builds run £60,000 to £250,000, milestone-based.
FAQs
Common questions.
Is WordPress the right stack for a hotel?
For 90% of independent hotels, boutique properties, B&Bs, and small groups, yes. WordPress with Elementor gives your marketing coordinator control without needing a developer. Enterprise groups on Opera or custom PMS/CRS stacks get scoped separately.
Can you integrate our existing booking engine?
Almost certainly. Cloudbeds, SiteMinder, Mews, Little Hotelier, WebRezPro, RoomRaccoon, and Guestline are the majors we ship regularly. If you’re on something more unusual, tell us on the discovery call and we’ll say honestly whether it’s viable.
Do you take a commission on our booking engine choice?
No. Vendor-agnostic is the whole point. We don’t take reseller commission from any booking engine, PMS, or CRS. If your existing engine is wrong for the property, we’ll say so.
What direct-share uplift can we realistically expect?
For independent hotels, bespoke web + integration + on-page CRO typically shifts direct share from around 35% to around 50% in year one. This is the honest number. It is not OTA replacement.
Do we have to take the support plan?
No. The support plan is optional and cancel any time. £150 per property per month for Independent, £350 for Boutique, £800 for Group. Backups, updates, uptime, booking engine health, monthly analytics readout.
What about ongoing hotel SEO?
On-page hotel SEO ships at launch with every build. Ongoing SEO retainer goes to our sister brand Marketing The Change. Different job, different specialist.
Do you own our site after launch?
You do. IP transfers on final payment. If you want to move host later, we’ll help you migrate at no extra cost within the first 12 months.
Talk to us about your hotel website.
Reply within one working day. Preliminary proposal in writing. Discovery call is 30 minutes, no hard sell.