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Websites for small hotel chains
Websites for small independent hotel groups (5 to 30 properties). Shared brand, property sub-sites, cross-property search, Mews or Cloudbeds group workflow. Group band from £25,000.
Sites from £500
Direct-booking sites for Airbnb hosts and small properties.
You own your data
Your domain, your guest list, your bookings. Not the OTA’s.
No OTA commission
Every direct booking skips the 15 to 18% middleman cut.
Vendor-agnostic
Connect any booking tool. We take no reseller commission.
Websites for small independent hotel groups.
Between 5 and 30 properties. Shared brand at the top, room to breathe for each hotel’s personality underneath. Central reservations feeding all properties from one PMS (Mews or Cloudbeds most commonly), plus a group-level rate strategy that respects individual property positioning. This is the shape where a general web agency starts breaking.
Pain points we see at 5-30 properties
- Cross-property search is either missing or broken. Guests searching “weekend in the Cotswolds” should land on a group-level results grid showing all your Cotswold properties by date and rate, then deep-link into each property’s booking flow. Most group sites bury this behind a dropdown.
- Property sub-sites drift out of brand. Each property manager makes small edits over 3 years, and by year 4 you have 12 slightly different websites. A shared design system + per-property content module fixes this without stripping personality.
- PMS group-workflow gaps. Cloudbeds handles up to about 12-15 properties before group-workflow friction. Mews scales cleanly past 30. If you’re on the wrong PMS for your group size, no website rebuild will fix that. We’ll say so.
- Corporate rate management + block booking is where Little Hotelier and older WebRezPro setups struggle. If the group has a corporate feeder segment, you need SiteMinder or Mews. We build on both.
Group band, £25,000
12 to 20 week build. Shared brand system, per-property sub-sites, cross-property search + rate compare grid, group-level and per-property GA4 funnels, group-level GBP linkage, LodgingBusiness schema per property. 12 months of support plan included. Group support plan continues at £800 per property per month after that.
Sister brands, one operator
Ongoing hotel SEO retainer, metasearch bidding, Google Hotel Ads, paid social, and hospitality email marketing go to our sister brand Marketing The Change. Non-hospitality builds (a friend running a plumbing shop, a solicitor’s site) go to our sister brand Liverpool Web Designers, build-only, no retainer. Same operator behind all three shops. Different jobs, different specialists.
Pricing, up front
Direct-booking sites from £500. Every quote in writing.
Built for smaller properties: Airbnb and short-let hosts, B&Bs, guest houses, and small independent hotels. No mandatory retainer. You own the site, the domain, and every guest record from day one.
Starter
Airbnb hosts & single lets
from £500
- 3 to 5 page direct-booking website
- One property or listing
- Direct enquiry + booking (connect your existing tool, or a simple availability and deposit request)
- Mobile-first, fast, on your own domain
- Basic on-page SEO + Google setup
- You own the site, the guest data, and every booking
2 to 3 week build. Fixed price if you meet the Starter criteria.
Growth
B&Bs & guest houses
from £1,500
- 6 to 12 page semi-custom website
- Multiple room or rate types + availability calendar
- Booking engine integration (Little Hotelier, Cloudbeds, and others) or direct booking
- Package and extras builder
- GA4 + booking event tracking
- 3 months support included
3 to 5 week build.
Pro
Small independent hotels
from £3,500
- Fully bespoke design system
- Full booking engine integration + direct-booking CRO
- Seasonal rates, multi-room, package builder
- GA4 + GTM booking funnel tracking
- On-page hotel SEO at launch
- 6 months support included
6 to 10 week build.
Larger or multi-property build? We still do those, scoped after a discovery call. But this shop is built for smaller properties that want off the OTAs, not 200-room chains.
Talk to us about your hotel website.
Reply within one working day. Preliminary proposal in writing. Discovery call is 30 minutes, no hard sell.